About kune
Manifesto
Fighting is about more than punching and kicking.
It’s about finding yourself.
Forgetting about before and getting into the now.
Leaving everything behind and just being there.
Fighting is about more than winning.
It’s about pushing yourself.
Doing things you never thought you could.
Grow beyond what you were before.
Fighting is about more than the fight itself.
It’s about learning from others.
Missing a punch and laughing about it.
Meeting people and finding friends.
There is no such thing as a fight.
There’s many different ones.
Find yours.
Find Your Fight.
Our values
Open
Inclusive
We don’t place a value on who is fighting for what. Everybody has the right to their own fight. No matter how small or how big. No matter who or what they are fighting. We support their conviction.
Together
We embrace the camaraderie of sports and all that comes with it: fun, support, encouragement, friendship and rivalry. We are there for the people who fight and the communities around them.
honest
Truthful
We are straightforward and truthful. We’ll tell you what’s what and we don’t beat around the bush. We don’t bend the truth or try to make things rosier than they are.
Authentic
We’re real. We show real people doing real things. We don’t put on masks or alter things. We embrace flaws.
Pure
Design
We create beautifully designed products that are relevant, appealing and clean.
Ethical
We minimize our impact on the environment by creating high quality and durable products made from sustainable materials.
Purposeful
Innovation
We relentlessly innovate our products to improve performance and comfort. We do that throughout all aspects of our products and services.
Creativity
We develop, invent, craft and innovate. We set the pace for our category and we are redefining what fighting is all about, by the products we make and the stories we tell.
Inspiring
Motivate
We give people the motivation to discover, start and get better at their fight.
Empower
We don’t hold anyone’s hand. We give them the opportunity and inspiration to fight, but the rest is up to them.